What is the typical duration of information in short-term memory?

The typical duration of information in short-term memory generally aligns with the choice indicating a duration of about 10 to 15 seconds. Research has shown that the capacity of short-term memory is limited, holding information for a brief period before the information either decays or is transferred to long-term memory storage.

In this context, short-term memory is often viewed as a temporary holding space, where memories can be actively rehearsed to prolong their retention. Although specific studies reference durations of around 20 to 30 seconds for unobstructed information, the practical consensus in cognitive psychology often cites a range from about 10 to 15 seconds as the most commonly accepted time frame for which information can be immediately recalled without rehearsal.

This understanding underscores the fleeting nature of short-term memory and emphasizes the importance of rehearsal strategies for maintaining information for longer periods.