What is cognitive dissonance?

Cognitive dissonance refers to the mental discomfort or tension that arises when an individual holds contradictory beliefs, values, or attitudes, particularly when their actions are inconsistent with those beliefs. This psychological phenomenon can lead to feelings of unease, prompting the individual to either change their beliefs or rationalize their behavior to restore harmony.

In situations where a person encounters conflicting ideas—such as believing in healthy living while engaging in unhealthy behaviors—they may experience cognitive dissonance. This state of discomfort often drives individuals to seek consistency, leading to behavior changes or shifts in attitudes as they strive to align their beliefs with their actions.

Understanding cognitive dissonance is significant because it plays a critical role in decision-making and personal growth, impacting how individuals navigate their beliefs and behaviors in everyday life.